The renaissance of alternative music means that station sound has to keep evolving to imprint on a new generation of alt rockers.
Because that's what new alternative is now, genre-less, encompassing all sounds from edm to trap to rock. Our imaging is no different with plenty of guitar buzzes, up against trappy music mixed with the usual smattering of vocal treatments and sound design elements that bring that nu-skool sound (but not nu-metal sound, Fred Durst).
“It's not just a cookie-cutter production service. They listen and they deliver the sound I’m looking for”
Bill Gamble, General Manager Mid-West Family South Bend
I make noise, sometimes organised enough to be ‘music.’ Other times I call it sound design to look like I know what I’m doing.
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