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89.7 Bay

89.7 Bay

Malta's No. 1 Hit Music station

Powerful. Big. Modern. Exciting.

That was the brief - all the while avoiding the dangers of 'tired, cheesy and played-out' that so many other stations the world over can fall into - that Bay were after as an update to their station sound. All part of a larger on-and-off air shake up to help continue the station's 13 year legacy as being the number one station in Malta.

How many elements?!

We created 266 individual elements ready for the launch of the 'new' Bay sound. Harnessing the power of seasoned voices Harry Legg and Abi Phillips while utilising drops, artist ID's, sound design and Music from WIZZFX CONSTRUCT.

It all comes together in big set pieces like the Bay Breakfast Intro (featuring original Music), Bay Top 40 Intro, Bay Weekender - Top of Hour 2, Bay Weekender DJ Intro (featuring original Music).

Branded Intros like Joel Corry ft MNEK 'Head and Heart', Calvin Harris ft Frank Ocean 'Slide', Jason Derulo 'Take You Dancing', Doja Cat ft Gucci Mane 'Like That', DJ Regard ft RAYE 'Secrets', Becky Hill ft Sigala 'Heaven On My Mind', Lady Gaga ft Ariana Grande 'Rain On Me', Harry Styles 'Watermelon Sugar', Lil Mosey 'Blueberry Faygo', M22 'White Lies', Drake 'Laugh Now Cry Later'.

Sweepers: Generic 3, Drive Sweeper 5, Bay Weekender Sweeper 3, Generic Into Break 4.

And a freshly composed News package: Intro and Bed, Weather, Traffic.

Bay Ħsejjes Inkredibbli*

*Definitely what listeners said the morning all the new imaging launched. 😜

The entire package sounds amazing, WIZZFX have done an outstanding job. We're very pleased and excited, everyone at the station is buzzing with excitement hearing the new imaging.

Daniel Testa, General Manager 89.7 Bay.

It looks great too.


Audio BrandingMusic

Made by



I make noise, sometimes organised enough to be ‘music.’ Other times I call it sound design to look like I know what I’m doing.


Creative Director

I’m a saxophonist but secretly wish I could play jazz flute.



The only Boffin in the audio industry* *0 people were surveyed.



I’m a big Minnesota Vikings fan. Needless to say being a music fan has been more fruitful!

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