Often it’s not the sound of the station that effects the listener… it’s the programming. It’s not how your make things sound, it’s what you’re told to make to define the programme that works (or not).

You can have the most amazing imaging in the world, but if your jock’s are bad, your ad breaks are badly placed and your music sucks – then you’re in for trouble…

And when it comes to whips and chains – they might excite Rihanna, but they leave some pretty brutal marks… just ask her about Chris Brown…
(more…)