My Creative is Receeding
Creative Recession.
Has anyone else noticed how radio has been getting safer? Less money, is meaning less creativity, because no-one wants to lose that money.
And as rappers say: Get That Money. Do you ever hear them say: Lose That Money?
Drop It Like It’s Hot
“Are You Ready?”
“Alrighty”
“Doh!”
“Let’s Go”
“5… 4… 3… 2… 1…”
“Hit it!”
So drop based radio isn’t exactly a cutting edge science. Still, we all find the need to get into it every now again with some big Top of Hours, or some sort of song and dance number the PD/PC’s got you doing.
And sourcing stuff is annoying…
The Creative Well is Mud
Sometimes coming up with that new great idea, from scripting to production techniques, can seem like a real chore. It can take longer and longer to come up with some great way to make your production just that little bit different to everything else in the marketplace.
Sometimes it feels like the creative well isn’t empty, it’s just become muddy with all the other ideas already used…
oh, and that little girl who got thrown down there…
Earshot!
No it doesn’t mean a punch to the side of the face… It’s a podcast.
wizzFX creator Chris Nicoll join’s 95.8 Capital FM’s Arden Hanley in the current episode of The Earshot Creative Review.
Hear two men with colds, and Chris talk all over the show about imaging, for good or ill. If you’re about core branding, then Arden has some great points, and if you’re about not being sick – Chris’s the man.
And, who is that guy in the background? And why didn’t he even try to smile? Doesn’t his hat make you think some leather chaps are involved in his outfit?
RANT: Churning Out the Same Generic Crap
You’re not meant to clone a person.
They did it with a sheep and look how people took it.
Churning out the same stuff over and over got ? no where pretty fast.
So why do radio writers and producers do the same boring, generic, fit the same mould as the last peice, crap over and over?
We say to them: FAIL.
